CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October Peeranun Panyavaranant and Kamonphorn Kanchana This case study was. 1. A CASE STUDY ON CORPORATE SOCIAL. RESPONSIBILITY AND ANALYSIS OF COCA-. COLA'S POLICIES AND OPERATIONS IN INDIA. Coco Cola CSR Case Study - Download as Word Doc .doc /.docx), PDF File . pdf), Text File .txt) or read online.
csr study pdf coca case cola
It helps Coca Cola when the company employees largest employer in Africa and is the top leader providing people with opportunities overseas to earn better living, as well as benefitting in the developing countries.
The company strongly believes that the upcoming leaders of next generation will have different idea in the context of social purpose returns and benefits. The social purpose is viewed as a key return to the future survival. It is important for the company to build trust and reputation with the stakeholders as the current and future or up coming leaders considered return on their investment in creating social purpose.
The company gives importance to the future generation for business survival and so that they could create closer relationship with the customers and this can be achieved by engaging in social purpose strategy as they cite increased innovation, increased trust and engaged employees in business as major returns. The company firmly believes that businesses and brands are increasingly beholden to healthy communities and constituents for their bottom line growth.
The company considers to reach Vision of doubling the business is not possible without embedding sustainability into their business to drive efficiency and effectiveness. The company feels that world is filled with the opportunities that range from doubling their business revenue by by developing new beverages products that meet consumers evolving preference and need, by creating social value and by making positive difference in the communities throughout the world.
The goal of vision in reference to the profit to have more than double system revenue while increasing systems margins. To maximize company and bottler long term cash flow the system priorities three key features that is first to boost system investment in sales and market execution. Secondly operate the lowest cost manufacturing and logistics in every market, while maintain the products quality standards and third to use the size and expertise to create economies of scale. To achieve these goals the company has designed and implemented the most effective and effective and efficient business system by prioritizing four keys things.
That is first redirect resources to drive profitable growth. Second create a competitive cost advantage across the entire supply chain. The company has come up with few non- alcoholic beverages with very fewer calories under this commitment as obesity has become one of the major issues. By Coca Cola has aimed to reduce 1. The company has started 5by20 strategy under this commitment in which the company helped 5 million women to empower their women entrepreneur.
In 5by20 commitment was started in India, South Africa and Philippines now this initiatives is in 12 countries and since then 3,00, women have participated in it. The companies aims to expand 5by20 in 20 to 30 countries reaching 1. The company in its strategic social investment has come up with five different stage of the value chain, identifying key success for sustainability and increase in the sale of the product for the duration of the program and beyond.
In Kenya and Uganda the company initiated Project Nurture in which it aimed to bring 50, smallholder mango and passion fruit framer into the value chain. This was a clear business techniques as the producers are one step removed from the Company and its bottling partner in the value chain. This initiates is consists of the procurement cost and security supply of a regional juice business with ambiguous growth target. The company is expecting to recoup several times more than its investment in next years from Project Nurture as Minute Maid Mango is very profitable.
In Tanzania Coca-Cola came up with Kwanza Micro Center Model in which they build the capacity of independent small scale distributor which helped the company to distribute their product in the congested urban environment to the small scale outlets.
In Philippines Coca Cola have initiated the STAR programme which empowers women which are into small scale retailer to grow their business through that their incomes also increases. The case study done by Coca-Cola Philippines and its bottling partner Coca-Cola FEMSA Philippines they observed through helping women grow economically the company have increased sales through development of long term relationship wit both existing and new seller of Coca Cola products.
In Brazil Coletivo recycling is the cooperatives of waste pickers Coca Cola helped to them to diversify their markets and sources of supply which help them to increase their sales and incomes with their self esteem. The past experience has shown that as compare to the earliest stage development the highest- performing cooperation can generate approximately three times as per income per member.
The benefits that Coca got was that it was capable of collecting and sorting larger volumes of water and selling directly to recycling plants instead of the broken for the higher cost. Coca Cola profited in the medium to long term it helped the company to reduce cost and increased security of supply of recycled PET for the production of recycled bottles.
Cola Cola in Coletive Artes helped to build self esteem of cooperatives of artisans through enchasing the attractiveness of their design eventually increasing their sales and incomes. This helps Coca Cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique Coca Cola themed products for corporate promotional uses.
The overall benefits which company is getting through strategic social investment for CSR increases sales, reduces cost of production, supply security, lessen environment impact and strengthen stakeholder relationship and reputation. Through this article I would like to conclude that companies like Coke Cola does a smart work and make good social strategies at the name of CSR so that it could increase increases its profit and reputation or goodwill in such a manner that it could bring social impact through the world.
Moreover the strategic social investment that they come up is with the mindset that it could benefit the society at large and the environment also. Through this the company makes the consumers, stakeholder, employers, NGOs and government happy and contented so that no one would raise their voice against them.
As the company does so much for the society and environment that it becomes difficult for any country to reject or cancel their license. All the countries where Coca Cola has its market they have increased employment and help to raise the standard of living which has help to strength national economy.
In this paper I have tried to prove that Coca Cola has smart approach towards CSR in which they increase their profitability and brand image so that their shareholders are satisfied with the performance of the company and on one hand and is bringing social impact on the other hand. Analysis Cedillo Torres et al.
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Who is a High Net Worth Individual? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Published in: Education , Business , Technology. Full Name Comment goes here. Are you sure you want to Yes No. It was started in the year registered under the Indian Trust Act. Now it is concentrating more on the education, skill development and health aspects of the most backward community by providing supplementary education to the school going children in slum and rural areas, educational support like providing books and paying fees to most poor financial background students, many youth were given training on life skills, awareness programme was conducted for women on their rights and empowerment, medical service and referral provided to the needy people.
Adaikalam jointly with Tamilnadu social defence have conducted various vocational training programme along with the Life enrichment programme for the girls and boys in the home. The recent incident happened in the Juvenile Home in Chennai made an eye opener as 30 children have escaped from the Juvenile home few of them tried to kill themselves behaved very rude. The main reason for their behaviour is lack of knowledge on life skill and due to their living circumstances.
So this project will support in giving full fledged training for the students in the juvenile homes and teachers in the Government schools will be provided TOT training covering 7 districts like Chennai, Kancheepuram, Madurai, Salem, Coimbatore, Trichy and Vellore.
We have come to know about the services of Australian Aid through your website and we are very interested to work as the partner organization. Our detail proposal has been given in the Application form and we kindly request you to consider our application for the project to implement Life skill enhancement training to the Juvenile home children and to the teachers of government school.
Expecting your favourable response at the earliest. Fajar Kider. Rajat Bhandari , Student at Gokuldas public school,khargone. Show More. No Downloads.
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Coco Cola CSR Case Study
PDF | This article studies four multinationals (Apple, Canon, Coca-Cola, Walmart) in 27 J. Hills & R. Welford, 'Case Study: Coca-Cola and Water in India', PDF | The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia. Hamilton_umn_M_pdf (Kb application/pdf) In The Coca -Cola Company announced their latest corporate social The EKOCENTER: A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing.